Strength In Every Story

    Watch the stories. Start the conversation. Help us kick the stigma.

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    About

    Strength In Every Story

    Mental health is part of being human, and everyone has a story worth sharing.

    Strength In Every Story is a Kicking The Stigma campaign that brings together some of Indianapolis' most recognizable athletes to help normalize mental health conversations, challenge stigma, and encourage people to seek support when they need it. Through honest reflections and personal perspectives, these athletes remind us that vulnerability is not weakness. It is courage.

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    Campaign Videos

    Select an athlete below to hear their story

    DANIEL JONES
    TYRESE HALIBURTON
    SAUCE GARDNER
    KELSEY MITCHELL
    TANOR BORTOLINI

    Your

    Story Matters

    When we share our experiences, we help others feel less alone. Join us in creating a culture where mental health conversations are welcomed, support is encouraged, and every person knows their story matters.

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    To The Cause

    By supporting Kicking The Stigma, you're helping build a future where mental health conversations are normalized, stigma is reduced, and no one feels alone in their journey.

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    The Collection

    Designed to take the movement beyond football and into everyday life, this collection was created in collaboration with an Indiana artist. Each piece combines streetwear-inspired style with powerful affirmations that spark connection, start conversations, and remind us that no one is alone.

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