About
Strength In Every Story
Mental health is part of being human, and everyone has a story worth sharing.
Strength In Every Story is a Kicking The Stigma campaign that brings together some of Indianapolis' most recognizable athletes to help normalize mental health conversations, challenge stigma, and encourage people to seek support when they need it. Through honest reflections and personal perspectives, these athletes remind us that vulnerability is not weakness. It is courage.
Our
Campaign Videos
Select an athlete below to hear their story
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The Collection
Designed to take the movement beyond football and into everyday life, this collection was created in collaboration with an Indiana artist. Each piece combines streetwear-inspired style with powerful affirmations that spark connection, start conversations, and remind us that no one is alone.